Smart Growth Marketing for B2B & B2C
We help businesses scale with data-driven growth marketing—whether you're targeting consumers (B2C) or businesses (B2B).
While all marketing is about people, the path to conversion looks different:
B2C moves fast: it’s about emotions, instant impact, and quick decisions.
B2B takes time: trust is everything, buying cycles are longer, and reaching the right decision-makers is key.
No matter your audience, we craft the right strategy, message, and execution to drive real, measurable results.
Our role
Data-Driven Growth, Powered by the Right Tools & Talent
We’re a tight-knit team: a blend of growth strategists, developers, and digital designers—partnering with major platforms like Google, Meta, Segment and more to deliver impact.
Tech is our toolkit, but growth is our focus. We leverage the best-in-class analytics and engagement platforms—Amplitude, Segment, Google Analytics, HubSpot, Braze, AppsFlyer, and more to make data-backed decisions that impact your bottom line.
With deep mar-tech expertise and world-class success stories, we don’t just know the tools—we know how to use them to drive real results.
Our growth marketing process
We unlock growth potential through data-driven insights and tailored strategies.
From auditing digital assets to optimizing your marketing funnel, we identify opportunities to drive scalable results.
Audit and review
Uncover Opportunities with a Comprehensive Audit
We audit all digital assets and past marketing efforts to identify gaps and opportunities, laying the groundwork for effective growth strategies.
Leveraging tools like Google Analytics, Amplitude, AppsFlyer or others, we provide actionable insights to unlock your growth potential.
Develop Strategies
Strategic Planning for Maximum Impact
Our team crafts bespoke marketing strategies that align with your business goals and drive measurable results.
Using the "See, Think, Do, Care" framework, we define markets, audience segments, channels, and content strategies to optimize every stage of your funnel.
- For B2C: We focus on creating emotionally engaging campaigns with faster paths to conversion.
- For B2B: We prioritize long-term relationships, targeting decision-makers with value-driven messaging.
Execute Strategies
Launch and Manage High-Impact Campaigns
We execute targeted campaigns that capture your audience's attention and convert leads into customers.
Whether it’s crafting compelling ad copy, producing multimedia assets, or implementing robust analytics setups, we ensure every campaign delivers.
- For B2C: Quick-turnaround campaigns focused on engagement and impulse-driven decisions.
- For B2B: Thoughtful outreach strategies designed to nurture trust and influence key stakeholders.
Continuously Optimize
Sustained Success through Continuous Optimization
We continuously monitor live campaigns to ensure they achieve KPIs, identifying areas for refinement and suggesting new initiatives.
By analyzing multi-touch attribution and real-time performance metrics, we make data-driven adjustments that ensure ongoing success.
Let’s Drive Your Growth
Partner with Zeraxo to turn challenges into opportunities. Whether you’re targeting consumers or businesses, our growth marketing services are tailored to deliver measurable results.